WARW (FM) WAMC Sound of Life Radio
CityRamapo, New York
Broadcast areaRockland County, New York
Frequency1700 kHz
BrandingAM 1700 Radio Rockland
Slogan"Radio Unscripted"
FormatAdult Contemporary and News/Talk
OwnerAlexander Broadcasting, Inc.
First air date
September 1, 1965, as WRRC
Former call signs
WLIR (1987-2000)
WGRC (1977-1987)
WKQW (1968-1977)
WRRC (1965-1968)
Former frequencies
1300 kHz (1965-2015)
Call sign meaning
W Rockland County Radio
Technical information
Facility ID64556
Power10,000 watts daytime
1,000 watts nighttime
Transmitter coordinates
41°05′46.1″N 74°00′15.4″W / 41.096139°N 74.004278°W / 41.096139; -74.004278Coordinates: 41°05′46.1″N 74°00′15.4″W / 41.096139°N 74.004278°W / 41.096139; -74.004278
Webcastlisten live

WRCR is a commercial AM radio station, licensed to Ramapo, New York and serves Rockland County. WRCR broadcasts an Adult Contemporary format with weekday News-Talk shows. The station is owned by Alexander Broadcasting, Inc.[1][2] The radio station also broadcasts New York Boulders games.


WRCR's roots date to September 1, 1965, when the station signed on as WRRC at 1300 AM from Broadcast House on Route 59. The station used its original transmitter site in Nanuet, New York, for 52 years, although a new tower was erected in 2015 for the operation at 1700 AM. In April 2019 the station signed on from a new transmitter site in South Mountain Park in the town of Haverstraw, New York. Studios and offices are at 144 Ramapo Road in Garnerville, New York.

The station airs a local morning talk show co-hosted by Steve Possell. Possell has been heard on Rockland's airwaves (previously on WRKL-New City, New York) for nearly 50 years.

WRCR is the only radio station providing English language news and information specifically for Rockland County, as WRKL 910 AM in nearby Pomona, New York, switched to an all-Polish format on March 19, 1999.[3]

On July 13, 2015, WRCR moved from 1300 to 1700 kHz in the AM expanded band, increasing its power from 500 to 10,000 watts by day and 1,000 watts at night. The higher power allowed the station to be heard over a wider area of the lower Hudson Valley and Northern New Jersey. Along with the facility upgrade, the station's City of License was changed from Spring Valley to Ramapo. Both are communities in Rockland County.

WRCR operated with the call letters WLIR, from late 1987 until 2000. WLIR had been the call letters for a famous and successful FM station operating in Garden City, New York. When the operator of that station lost their FCC license, they brought their WLIR callsign to this Rockland County station. In 2000, WLIR changed its callsign to WRCR.

Station goes silent/dispute with transmitter landowner

On August 7, 2017 WRCR management announced via the station's website[4] that the station would be off-the-air on its 1700 kHz frequency until further notice due to an emergency relocation of their transmitter and tower equipment. On August 29, 2017 Alexander Broadcasting Inc. filed a Notice of Suspension of Operations with the FCC[5] seeking consent to go silent on the 1700 kHz frequency. It stated that the owner of the land where WRCR's transmitter and tower was located had opted not to renew the station's lease, and that the landlord had the power and other vital utilities to the property shut off without notifying the station. In the notice on their website, WRCR management stated that they would continue to broadcast via the live stream on their website and also via the TuneIn app and Amazon Echo devices. The station resumed radio broadcasting on April 27, 2019, from a new transmitter site in South Mountain Park in the town of Haverstraw, New York.


  1. ^ "WRCR Facility Record". United States Federal Communications Commission, audio division.
  2. ^ "WRCR Station Information Profile". Arbitron.
  3. ^ "WRKL Back - In Polish".
  4. ^ WRCR temporary shutdown notice (Retrieved September 29, 2017, via wrcr.com website)
  5. ^ Alexander Broadcasting Inc. licensee of WRCR (Facility ID: 64556) filed a Notice of Suspension of Operations (Retrieved September 29, 2017, via FCC.gov website)