El Salvador Zara (retailer) Metrocentro
FoundedSan Salvador, El Salvador (1921 (1921))
FounderJose J. Simán
Number of locations
Area served
Central America
ProductsClothing, footwear, accessories, bedding, aplliances, furniture, books, videogames, jewelry, beauty products, toys, etc.
ParentAlmacenes Simán S.A. de C.V. (ALSISA)

SIMÁN is a department store from El Salvador, has 90 years of operation and currently has regionalized along Central America.


SIMÁN was founded on December 8, 1921, by Don J. J. Simán, of Palestinian origin, when he decided to open a small shop in the commercial area of the San Salvador downtown. Its first name was "JOSE J. SIMÁN ", then when the children integrate into the business, its name changed to" JOSE J. SIMÁN e HIJOS. "Later it was incorporated as a limited company under the name: "ALMACENES SIMÁN S.A." For the 1960s, the store moved to a larger premises in the Salvadoran capital downtown, later becoming a limited company with variable capital so that now the name is "ALMACENES SIMÁN S.A. de C.V. "(ALSISA)[1]

Its construction began in 1967 and then became in 1970 in the first department store in El Salvador and the largest in Central America[citation needed]. The store transfer its operations to the new branch in the "Plaza Mundo" shopping mall in September 2010 and its currently headquartered is located in the Lifestyle Center La Gran Via.[2]

In 1974 is built on the downtown branch, now closed, an ample parking and is an expansion of the original store located in the center of the capital.[3]

In 1983, Almacenes SIMÁN decided to expand its operations by acquiring a building located in the largest shopping center of El Salvador, for then and now Metrocentro.[4]

In 1986, due to the earthquake that shook the city of San Salvador, the Central Branch is damaged, so it was decided to open a small branch in La Casona located in Colonia Escalon in San Salvador. There is currently operating the Centro Comercial Galerias.[5]

In 1990 is opened the third branch of Departments in the second largest city of El Salvador, Santa Ana with a total sales area of over 1,500 square meters, and then is moved to the Metrocentro Santa Ana shopping mall in the year 1998.[6]

In 1993, Almacenes SIMÁN extends to the neighbor country Guatemala in a branch in Los Próceres Shopping Center located in Zona 10 of Guatemala City.[7]

In 1994, Almacenes SIMÁN opens a fourth branch in San Miguel, the third largest city of El Salvador.[8]

On December 7, 1994 is officially inaugurated the branch Galerias, located in the Centro Comercial Galerias shopping center, where is located La Casona. (corporate offices were located in this shopping center).[9]

In 2002 Almacenes SIMÁN acquired the Galerias Santo Domingo Shopping Center in the capital of Nicaragua, beginning operations in a third Central American country.

In 2003, SIMÁN opened its second store in the Republic of Guatemala, in the trendy Miraflores mall.

In 2004 SIMÁN opened a new store in the Lifestyle Center La Gran Via in Antiguo Cuscatlan in El Salvador.

On November 6, 2008 opened the third store in Guatemala City, located in Zona 10 in the Oakland Mall. In the same month, is opened a branch in the Metrocentro Managua Shopping mall in Nicaragua.

Later expands in 2009 by opening operations in Costa Rica in the newest Mall of Grupo Roble, Multiplaza in the city of Escazu in the capital San Jose.[10]

In 2010, they opened another branch in Soyapango, located in stage IV of Plaza Mundo shopping mall to replace the branch closed in the downtown of the capital.

In 2015 opened the fourth store in Guatemala City, located in Carretera a El Salvador in the Pradera Concepcion Mall.

Campaign "Es Tiempo De Vivir" (Is Time to live) new image 2010

In order to update the image of SIMÁN, the singer David Bisbal was hired in 2010, touring Central America and launching the new image of the company with the campaign "Tribute to women" and "It is Time to live."

The campaign was successful as the first to win a prize billboard in Central America, for the best marketing campaign using an artist David Bisbal.[11]

"Tribute to women" (Base of the campaign)


  1. Lifestyle Center La Gran Via
  2. Centro Comercial Galerias
  3. Metrocentro San Salvador
  4. Metrocentro Santa Ana
  5. Metrocentro San Miguel
  6. Plaza Mundo
  1. Centro Comercial Próceres
  2. Centro Comercial Miraflores
  3. Centro Comercial Oakland
  4. Centro comercial Pradera Concepcion
  1. Galerías Santo Domingo
  2. Metrocentro Managua
  1. Multiplaza Escazú
  2. Multiplaza del Este

Alliance Inditex

ALSISA is in charge of operating the franchise since 2002 of the Spanish group Inditex in Central America with the clothing stores Zara, Pull and Bear, Bershka, Massimo Dutti and Stradivarius.

It began operations with the opening of the first store Zara in Central America located in El Salvador, now has 18 stores which are located in:

Country Inditex Stores Especification
 El Salvador 7 2 Zara– 2 Pull and Bear – 1 Bershka – 1 Stradivarius – 1 Massimo Dutti
 Guatemala 8 2 Zara – 2 Pull and Bear – 2 Bershka – 1 Massimo Dutti – 1 Stradivarius - 1 Zara Home
 Honduras 8 2 Zara - 1 Pull and Bear – 2 Bershka - 1 Massimo Dutti - 1 Stradivarius - 1 Zara Home
 Costa Rica 3 2 Zara – 1 Massimo Dutti

See also