Real estate trends

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A real estate trend is any consistent pattern or change in the general direction of the real estate industry which, over the course of time, causes a statistically noticeable change. This phenomenon can be a result of the economy, a change in mortgage rates, consumer speculations, or other fundamental and non-fundamental reasons.

Property values declining instead of rising

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MSN reports that home prices have dropped by a record amount[1] and illustrates with a chart of historical real estate prices.[2] Real estate property values have trended upward in the range of 2–5% almost every year since World War II, but since 2006 they have declined. From 2007 to 2008 prices declined as much as 39% per year -though the average decline appears to be lower.[1]

Buyer agency growth

At one time, all real estate brokers and agents, or Realtors, practiced "single agency", meaning they represented only the buyer or the seller. In the 1990s, the concept of buyer agency became popular, allowing a buyer to retain an agent who would represent the best interests of the buyer alone. The first national company to provide this service was The Buyer's Agent, Inc. A 2008 study by Consumer Reports indicates that prior to this development, a Realtor was presumed by state law to be working for the seller. The same study shows that buyers using buyer agents obtained a savings of $5000 in the price of the home as compared to prices paid by unrepresented buyers.[3] It remains true that an unrepresented real estate buyer can still call the sellers agent to arrange a showing of the property. In such cases, the buyer should be advised by Agency Disclosure Laws (a state law in every state in the U.S.) that any information obtained, as well as all conversations and negotiations undertaken, will be for the benefit of the seller.

Lower commission rates

Historical rates are presented in a report by the Government Accountability Office, Congress's investigative arm. A 2005 study[4] of real estate commission rates, reported that realtors tended to charge, "about 5 percent to 7 percent of a property's selling price...". More recently, CBS News, "60 Minutes" television news magazine reported in 2007 that competitive pressure resulting from a record number of licensed agents has driven down the average sales commission rates paid by sellers.[5] A new breed of marketplaces that enable agents to compete for sellers further adds pressure to the commission rate structure.

In some states, companies such as Redfin still advertise a commission but provide a rebate to sellers based on the quality of their surveys reflected in post-close surveys. This is also fraught with difficulties.[6]

Another trend is the emergence of alternatives to the commission model, including flat-fee, hourly home selling, and for sale by owner tools.

Marketing trends

The Internet has become a major lead generation method for real estate marketing, eclipsing local newspapers and all other sources as the consumer's most preferred method to learn about homes for sale. "An overwhelming majority (87%) of recent home buyers in the US say they used the internet as an information resource during their home-buying process, and nearly one-third say they first learned about their newly purchased home from an online channel, according to a study by the National Association of Realtors (NAR). Majority of real estate companies use popular internet marketing methods like SEO, advertising and social media.

Websites like Craigslist (United States), (Republic of Ireland) and Gumtree (UK) became in the 21st century the main sources for both buyers and sellers. Rapid changes in the market environment forced some countries to introduce new laws regulating real property market on the web.

Even with the introduction of the internet, traditional media and methods of generating leads were still an important part of Real Estate trade:

Though the internet was the most popular source, buyers also cited information from real-estate agents (85%), yard signs (62%), open houses (48%) and print or newspaper ads (47%). Fewer buyers relied on home books or magazines, home builders, television, billboards and relocation companies.[7]

Mobile applications are also changing the way real estate agents conduct business.[8] Apps like Zillow, Trulia, Zumper and Rentberry are primarily accessed via mobile devices and have become very popular sources for listing properties for sale or rent. These applications function similarly to websites like Craigslist in that they allow agents or private sellers to list a property like they would in a classified ad albeit with more a more dynamic display as well as mechanisms for users browsing a listing to contact the seller directly from the app. Mobile applications are particularly prominent with millennial real estate customers.

US government involvement

The United States Department of Justice Antitrust Division announced the launch of a new website in October 2007 to "educate consumers and policymakers about the potential benefits that competition can bring to consumers of real estate brokerage services and the barriers that inhibit that competition."[9] Among other findings, they report that certain new sales models can reduce consumer home sales costs "by thousands of dollars. For example, in states that allow open competition, some buyer's brokers rebate up to two-thirds of their commission to the customer, and some seller's brokers offer limited-service packages that let sellers list their homes on the local Multiple Listing Service (MLS) for as little as a few hundred dollars."[10] The Justice Department updated their information in a new website in 2016.[11]

See also


  1. ^ a b "MSN - Outlook, Office, Skype, Bing, Breaking News, and Latest Videos". Retrieved 5 March 2019.
  2. ^ "S&P/Case & Shiller Housing Price Indices"
  3. ^ "Consumer Reports Magazine". Retrieved 5 March 2019.
  4. ^ GAO Report, August 2005, "Real Estate Brokerage, Factors That May Affect Price Competition",
  5. ^ "Chipping Away At Realtors' Six Percent". Retrieved 5 March 2019.
  6. ^ Real-Time, Redfin (13 June 2013). "Redfin Ends Commission Savings for Oregon Homebuyers". Retrieved 5 March 2019.
  7. ^ "Internet, Agents, First Stops for Home Buyers". 12 November 2008. Retrieved 5 March 2019.
  8. ^ "10 Best Apps For Real Estate Agents And Brokers". Retrieved 2016-03-28.
  9. ^ "Antitrust Division Launches Web Site on Competition in the Real Estate Brokerage Industry". Retrieved 5 March 2019.
  10. ^ "Antitrust division launches website on competition in the real estate brokerage industry". Archived from the original on 2007-10-13. Retrieved 2007-10-17.
  11. ^ "Competition and Real Estate". 25 June 2015. Retrieved 5 March 2019.