Smokey Bear Yuru-chara Royal Welsh

American chain Big Boy Restaurants feature statues of their advertising mascot, "Big Boy", at many of their locations.
Hooper is the mascot for the Detroit Pistons National Basketball Association team.
Chesty XII was the official mascot for the United States Marine Barracks, Washington, D.C. from 2002 to 2008.[1]

A mascot is any human, non-human animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products, such as the rabbit used in advertising and marketing for the General Mills brand of breakfast cereal, Trix.

In the world of sports, mascots are also used for merchandising. Team mascots are often related to their respective team nicknames.[2] This is especially true when the team's nickname is something that is a living animal and/or can be made to have humanlike characteristics. For more abstract nicknames, the team may opt to have an unrelated character serve as the mascot. For example, the athletic teams of the University of Alabama are nicknamed the Crimson Tide, while their mascot is an elephant named Big Al. Team mascots may take the form of a logo, person, live animal, inanimate object, or a costumed character, and often appear at team matches and other related events, sports mascots are often used as marketing tools for their teams to children. Since the mid-20th century, costumed characters have provided teams with an opportunity to choose a fantasy creature as their mascot, as is the case with the Philadelphia Phillies' mascot, the Phillie Phanatic, and the Philadelphia Flyers' mascot, Gritty.

Costumed mascots are commonplace, and are regularly used as goodwill ambassadors in the community for their team, company, or organization such as the U.S. Forest Service's Smokey Bear.


It was initially sports organizations that first thought of using animals as a form of mascot to bring entertainment and excitement for their spectators. Before mascots were fictional icons or people in suits, animals were mostly used in order to bring a somewhat different feel to the game and to strike fear upon the rivalry teams.

As the new era was changing and time went on, mascots evolved from predatory animals, to two-dimensional fantasy mascots, to finally what we know today, three-dimensional mascots. Stylistic changes in American puppetry in the mid-20th century, including the work of Jim Henson and Sid and Marty Krofft, soon were adapted to sports mascots. It allowed people to not only have visual enjoyment but also interact physically with the mascots.

Marketers quickly realized the great potential in three-dimensional mascots and took on board the costumed puppet idea. This change encouraged other companies to start creating their own mascots, resulting in mascots being a necessity amongst not only the sporting industry but for other organisations[3]


The word 'mascot' originates from the French term 'mascotte' which means lucky charm. This was used to describe anything that brought luck to a household. The word was first recorded in 1867 and popularised by a French composer Edmond Audran who wrote the opera La mascotte, performed in December 1880. The word entered the English language in 1881. However, before this, the terms were familiar to the people of France as a slang word used by gamblers. The term is a derivative of the word 'masco' meaning sorceress or witch. Before the 19th century, the word 'mascot' was associated with inanimate objects that would be commonly seen such as a lock of hair or a figurehead on a sailing ship. But from then to the present day, the term has been seen to be associated with good luck animals, objects etc.[3][4]

Choices and identities

The San Diego Chicken, portrayed by Ted Giannoulas, was a staple in the San Diego area during the 1970s and 80s. On the right is United States President Ronald Reagan at a campaign stop in San Diego during the 1988 election.

Often the choice of mascot reflects the desired quality; a typical example of this is the "fighting spirit," in which a competitive nature is personified by warriors or predatory animals.

Mascots may also symbolize a local or regional trait, such as the Nebraska Cornhuskers' mascot, Herbie Husker: a stylized version of a farmer, owing to the agricultural traditions of the area in which the university is located. Similarly, Pittsburg State University uses Gus the Gorilla as its mascot, "gorilla" being an old colloquial term for coal miners in the Southeast Kansas area in which the university was established.[5]

In the United States, controversy[6] surrounds some mascot choices, especially those using human likenesses. Mascots based on Native American tribes are particularly contentious, as many argue that they constitute offensive exploitations of an oppressed culture.[7] However, several Indian tribes have come out in support of keeping the names. For example, the Utah Utes and the Central Michigan Chippewas are sanctioned by local tribes, and the Florida State Seminoles are supported by the Seminole Tribe of Florida in their use of Osceola and Renegade as symbols. FSU chooses not to refer to them as mascots because of the offensive connotation.[8] This has not, however, prevented fans from engaging in "Redface"—dressing up in stereotypical, Plains Indian outfits during games, or creating offensive banners saying "Scalp 'em" as was seen at the 2014 Rose Bowl.[9]

Some sports teams have "unofficial" mascots: individual supporters or fans that have become identified with the team. The New York Yankees have such an individual in fan Freddy Sez. Former Toronto Blue Jays mascot BJ Birdie was a costumed character created by a Blue Jays fan, ultimately hired by the team to perform at their home games. USC Trojans mascot is Tommy Trojan who rides on his horse (and the official mascot of the school) Traveler.

Sports mascots

Boomer Beaver (photographed in 2007) was the mascot for the Portland Beavers, a now-defunct Minor League Baseball team.

Many sports teams in the United States have official mascots, sometimes enacted by costumed humans or even live animals. One of the earliest was a taxidermy mount for the Chicago Cubs, in 1908, and later a live animal used in 1916 by the same team. They abandoned the concept shortly thereafter and remained without an official "cub" until 2014, when they introduced a version that was a person wearing a costume.[10] Sports mascots in the U.S. are often used to help market their teams to younger audiences, children and toddlers in particular.

In the United Kingdom some teams have young fans become "mascots". These representatives sometimes have medical issues, and the appearance is a wish grant,[11] the winner of a contest,[12] or under other circumstances. Mascots also include older people such as Mr England, who are invited by national sports associations to be mascots for the representative teams.[13]

Corporate mascots

Rooster is the mascot for a company in Croatia

Mascots or advertising characters are very common in the corporate world. Recognizable mascots include Chester Cheetah, Keebler Elf, the Fruit of the Loom Guys, Mickey Mouse, Pizza Pizza Guy for Little Caesars, Rocky the Elf, the Coca-Cola Bear and the NBC Peacock. These characters are typically known without even having to refer to the company or brand. This is an example of corporate branding, and soft selling a company. Mascots are able to act as brand ambassadors where advertising is not allowed. For example, many corporate mascots can attend non-profit events, or sports and promote their brand while entertaining the crowd. Some mascots are simply cartoons or virtual mascots, others are characters in commercials, and others are actually created as costumes and will appear in person in front of the public at tradeshows or events.[14]

School mascots

American high schools, colleges, and even middle and elementary schools typically have mascots. Many college and university mascots started out as live animals such as bulldogs and bears that attended sporting events. Today, mascots are usually represented by animated characters, campus sculptures, and costumed students who attend sporting events, alumni gatherings, and other campus events.

International mascots – Olympics and World Expositions

Soohorang (left) and Bandabi (right) were the mascots for the 2018 Winter Olympics and 2018 Winter Paralympics, respectively, in Pyeongchang, South Korea.

The mascots that are used for the Summer and Winter Olympic games are fictional characters, typically a human figure or an animal native to the country to which is holding that year's Olympic Games. The mascots are used to entice an audience and bring joy and excitement to the Olympics festivities.

Sam and Seymore D. Fair from 1984 are examples of some of the first mascots used in the Summer Olympic Games and the Louisiana World Exposition, respectively. Dating from 1968, the city which holds the Olympic games every two years has the job of designing a mascot that corresponds with the culture of the country and is an icon symbol to that of the nations values. Recent Winter/Summer Olympic games mascots include Miga, Quatchi, Mukmuk (Vancouver, 2010), Wenlock and Mandeville (London, 2012), Bely Mishka, Snow Leopard, Zaika (Sochi, 2014) and Vinicius and Tom (Rio, 2016) have all gone on to become iconic symbols in their respective countries.[15]

Government mascots


In Japan, many municipalities have mascots, which are known as Yuru-chara (Japanese: ゆるキャラ Hepburn: yuru kyara). Yuru-chara is also used to refer to mascots created by businesses to promote their products.[16]

NASA mascot

Camilla Corona SDO is the mission mascot for NASA's Solar Dynamics Observatory (SDO) and assists the mission with Education and Public Outreach (EPO).[17]

Military mascots

The goat mascot and Goat Major of the Royal Regiment of Wales.

Mascots are also popular in military units. For example, the United States Marine Corps uses the English Bulldog as its mascot, while the United States Army uses the mule, the United States Navy uses the goat, and the United States Air Force uses the Gyrfalcon.

The goat in the Royal Welsh is officially not a mascot but a ranking soldier. Lance Corporal William Windsor retired on 20 May 2009, and a replacement is expected in June.[18] Several regiments of the British Army have a live animal mascot which appear on parades. The Parachute Regiment and the Argyll and Sutherland Highlanders have a Shetland pony as their mascot, a ram for The Mercian Regiment; an Irish Wolfhound for the Irish Guards and the Royal Irish Regiment; a drum horse for the Queen's Royal Hussars and the Royal Scots Dragoon Guards; an antelope for the Royal Regiment of Fusiliers; and a goat for the Royal Welsh. Other British military mascots include a Staffordshire Bull Terrier and a pair of ferrets.

The Norwegian Royal Guard adopted a king penguin named Nils Olav as its mascot on the occasion of a visit to Edinburgh by its regimental band. The (very large) penguin remains resident at Edinburgh Zoo and has been formally promoted by one rank on the occasion of each subsequent visit to Britain by the band or other detachments of the Guard. Regimental Sergeant Major Olav was awarded the Norwegian Army's Long Service and Good Conduct medal at a ceremony in 2005.

Smokey Bear

The U.S. Forest Service uses mascot Smokey Bear to raise awareness and educate the public about the dangers of unplanned human-caused wildfires.

In music

Some bands, particularly in the heavy metal genre use band mascots to promote their music. The mascots are usually found on album covers or merchandise such as band T-shirts, but can also make appearances in live shows or music videos. One example of a band mascot is Eddie of the English heavy metal band Iron Maiden. Eddie is a zombie-like creature which is personified in different forms on all of the band's albums, most of its singles and some of its promotional merchandise. Eddie is also known to make live appearances, especially during the song "Iron Maiden".

Another notable example of a mascot in music is Skeleton Sam of The Grateful Dead. South Korean hip hop band B.A.P uses rabbits named Matoki as their mascot, each bunny a different color representing each member. Although rabbits have an innocent image, BAP gives off a tough image. Hip hop artist Kanye West used to use a teddy bear named Dropout Bear as his mascot; Dropout Bear has appeared on the cover of West's first three studio albums, and served as the main character of West's music video, "Good Morning".

See also


  1. ^ Dobbs, Chris (25 July 2008). "Marine Barracks' mascot, Chesty the XII, retires after more than 40 'dog years' of faithful service". barracks.marines.mil. Washington, D.C.: United States Marines. Retrieved 16 March 2019.
  2. ^ "Marc's Collection of Mascots: Introduction". Halcyon.com. Retrieved 1 March 2017.
  3. ^ a b "Mascots". Fisu.net. Retrieved 17 May 2016.
  4. ^ "Where Are You From? – Credo Reference". Search.credoreference.com. Retrieved 1 March 2017.
  5. ^ "Pittsburg State University: Home of the Nation's Only Gorillas". Pittsburg State Gorillas. 23 April 2012.
  6. ^ "ESPN.com – Dick Vitale – NCAA mascot, nickname ban is confusing". go.com.
  7. ^ "Archived copy" (PDF). Archived from the original (PDF) on 28 December 2016. Retrieved 15 March 2017.CS1 maint: archived copy as title (link)
  8. ^ "Uni Watch: Time to rethink Native American imagery in sports". ESPN.com.
  9. ^ "Photographic image for 'Education Fail'". 2.bp.blogspot.com. Retrieved 1 March 2017.
  10. ^ Brown, David (27 January 2012). "Photo: 1908 Cubs protect their mascot's back". Yahoo! Sports. Retrieved 30 January 2012.
  11. ^ Halewood, Simon (6 July 2011). "Wimboldsley couple celebrate after grandson walks tall with England heroes". Crewe Chronicle. Retrieved 14 July 2011.
  12. ^ "Brazil Mascot Competition". The Scottish Football Association. Glasgow UK: The Scottish Football Association Ltd. 2011. Archived from the original on 14 July 2011. Retrieved 14 July 2011.
  13. ^ "Six Nations: Scrum V meets England's biggest fan – their mascot". BBC Sport. 1 January 1970. Retrieved 1 March 2017.
  14. ^ Quinn, Renee C. (11 February 2013). "All-time Best Corporate Character Mascots". IPWatchdog.com | Patents & Patent Law.
  15. ^ "History of Olympic Mascots 1968-2014 – Photos & Origins". Olympic.org. Retrieved 17 May 2016.[non-primary source needed]
  16. ^ McKirdy, Euan (12 May 2014). "Japanese cuteness overload could result in mascot cull". CNN. Retrieved 16 March 2019.
  17. ^ Sample, Ian (23 April 2012). "Nasa mascot Camilla hits the stratosphere". the Guardian. Retrieved 17 May 2016.
  18. ^ "Retiring army goat's new zoo home". BBC News. 20 May 2009. Retrieved 5 January 2010.