James Charles (internet personality)
Charles in 2019
James Charles Dickinson
May 23, 1999
Albany County, New York, U.S.
|Net worth||US$12 million (2019)|
|Total views||2.6 billion|
Updated: September 15, 2020
James Charles Dickinson (born May 23, 1999) is an American internet personality, beauty YouTuber and make-up artist. In 2016, he became the first male ambassador for CoverGirl. In addition to his YouTube channel, Charles has also gained traction on the video-sharing platform TikTok.
Charles is most known for his YouTube channel focusing on makeup, which he launched on December 1, 2015. It currently has 20.7 million subscribers, making him the #1 most subscribed beauty guru. On May 6, 2019, his channel had 16.6 million subscribers, and on May 11, 2019, he became the first ever YouTube personality to lose over 1 million subscribers in 24 hours.
In February 2017, when Charles was 17, he was criticized after tweeting a joke considered offensive about Africa and Ebola. He later issued an apology saying: "I am extremely sorry for what I said. There are no excuses. No one owes me forgiveness, but I've learned a lot from the experience. I hope that the people who might look up to me will be able to learn from my mistakes and not repeat them."
In April 2019, Charles said that he was not fully gay, and a 5.5 on the Kinsey scale, saying that "there have been girls in the past who I've thought were very, very beautiful. There's also been trans guys in the past, too, that I was really, really into for a moment in time." These comments created controversy, and some claimed they were transphobic. Charles apologized shortly after, releasing a statement saying that his comments were unintentionally transphobic and that he should have chosen different words to convey what he meant.
Tati Westbrook controversy
On May 10, 2019, long-time collaborator Tati Westbrook uploaded a 43-minute long video titled "Bye Sister ..." (stylized in all caps) to her YouTube channel, heavily criticizing Charles. In her video, Westbrook accused Charles of disloyalty, "manipulating people's sexuality" and "using ... fame, power and money to play with people's emotions". After this, Charles set a YouTube record for losing over 1 million subscribers in less than 24 hours. It continued to fall from 16.6 million subscribers around May 6, 2019 to a low point of 13.4 million on May 15, 2019, recovering somewhat in the days that followed. Westbrook's subscriber count increased by over four million over the same period.
Charles later uploaded an 8-minute response video titled "Tati" (stylized in all lowercase), addressing the issues raised by Westbrook and apologizing to his fans and both her and her husband. This video received mostly negative feedback, with the video becoming one of the most disliked videos in YouTube history. On May 18, 2019, Charles made a second, 41-minute, video addressing the comments made by Westbrook, entitled "No More Lies". It presented evidence appearing to refute many of Westbrook's accusations and led to renewed support for Charles and criticism towards Westbrook. Soon after its posting, Charles regained a million subscribers and Westbrook lost two hundred thousand. Westbrook later removed the original video from her YouTube channel. The saga sparked analysis relating to cancel culture, the alleged toxicity of YouTube's beauty community, stereotypes of gay men being predatory and profits made from online "drama".
The week following Charles's subscriber drop, on May 21, 2019, YouTube announced that they would abbreviate subscriber counts across the platform. While the official announcement made no mention of the feud, many commentators speculated that it was a direct response to recent community obsession over subscriber counts, as seen in feuds such as this one and PewDiePie vs T-Series.
On June 30, 2020, Westbrook posted a video on her YouTube channel detailing the events that led up to, and occurred after her "Bye Sister ..." video, where she claimed that Shane Dawson and Jeffree Star manipulated her into making the video against Charles.
|2016||The Ellen DeGeneres Show||Himself||Guest appearance|
|2017||Zall Good||Himself||Guest appearance|
|2017||Shane and Friends||Himself||Guest appearance|
|2017||Apologies in Advance with Andrea Russett||Himself||Guest appearance|
|2018||The Secret World of Jeffree Star||Himself||Episode: "Becoming Jeffree Star for a Day"|
|2020||Nikita Unfiltered||Himself||Episode: "James Charles Confronts Nikita"|
|2020||Instant Influencer with James Charles||Himself||Host; Season 1|
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- Grossman, Lena (2019). "James Charles Speaks Out Amid Tati Westbrook Feud: No More Lies". E! Online. Retrieved May 22, 2019.
- "James Charles brings out the receipts in his latest video on the Tati Westbrook feud". CNN. May 18, 2019.
- Ohlheiser, Abby (May 20, 2019). "The new hot thing on YouTube is destroying someone else". Washington Post. Retrieved May 27, 2019.
- Lunning, Just (May 18, 2019). "Tati Westbrook has lost 200,000 subscribers following James Charles' 'tell all' video". Newsweek. Retrieved May 27, 2019.
- Boan, Daniel (May 21, 2019). "A complete timeline of James Charles and Tati Westbrook's explosive feud that tore their relationship apart". Business Insider. Retrieved May 27, 2019.
- Tietjen, Alexa (May 25, 2019). "James Charles, Tati Westbrook and the Chaos of Cancel Culture". Women's Wear Daily.
- Michallon, Michallon (May 22, 2019). "Now it's over, let's talk about everything that's wrong with the feud between James Charles and Tati Westbrook". The Independent. Retrieved May 27, 2019.
- Sands, Mason (May 24, 2019). "The James Charles Scandal Was More Than The "Ugly" Beauty Community". Forbes.
- Google Employee, Jordan (Team YouTube) (May 21, 2019). "Early heads up: abbreviated public subscriber counts across YouTube". YouTube Help. Retrieved November 5, 2019.
- Pesqueda, Neena (May 22, 2019). "YouTube Will Soon Only Show Abbreviated Subscriber Counts. Will This Change YouTube Cancel Culture?". Rogue Rocket. Retrieved November 5, 2019.
- Andrews, Travis. "Shane Dawson will not be able to make money on YouTube, after his apology for offensive content". The Washington Post. The Washington Post. Retrieved July 1, 2020.